Ventev Mobility
A mobile power brand dedicated to crafting a better charging experience.
Ventev Mobility had gone through a brand refresh as it moved from being a CPG primarily distributed through Telco channels to making it’s debut into the DTC marketplace. Our team was responsible for taking the concepted “look” and bringing it to life within every physical and digital touchpoint strategic to it’s growth.
Packaging
Ventev’s new packaging design took the brand out of their traditional structure and into a new energized look. Our team created a design inspired by their engineering fundamentals using their flagship vibrant orange to grab consumer focus from all angles. The content hierarchy was strategic to the product narrative we wanted the consumer to experience. Grids and illustrated diagrams in a mechanical drawing style connect consumers with the design process the Ventev engineering team undergoes when imagining their next charging product.
To ensure packaging consistency and achieve consumer recognition for future product releases, our team assembled a style guide outlining the winning formula to follow.